KFC To Stop Diabetes By Selling You Sugary Soda
So, KFC is trying to do a good deed. I recognize that, and I applaud them for their efforts. We really do need more companies in the world go out on a limb and direct a smidgen of their revenue towards worthy causes. HOWEVER, I can’t help but feel that there’s something really ass-backwards about KFC encouraging customers to buy a HALF-GALLON of soda — which has 800 calories from 56 spoonfuls of sugar — for $2.99 and and promising to give a $1 of the proceeds to the Juvenile Diabetes Research Foundation. As Huffington Post blogger Jo Waters said,
I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program….I don’t have a problem with nonprofits and fast-serve chains doing cause marketing. What I do have a problem with is when fast serve chains like KFC encourage consumers to buy products that directly contribute to the health conditions – in this case diabetes – they are supposedly trying to prevent by partnering with the cause in the first place. It’s like if Philip Morris partnered with Smokey the Bear and donated a portion of all cigarette sales to conservation groups working to stop wildfires — fires that are often started by careless smokers!” [Huffington Post]
I have to agree that KFC’s campaign is not all that it’s clucked up to be.