Obama vs. Brand X
On April 4, Barack Obama’s unofficial campaign team made the announcement everyone had been expecting for weeks: the President would be seeking a second term. Why make the announcement so early? There’s only one reason: the announcement allows the campaign to start fundraising. If political prognosticators are right, we are about to witness the world’s first billion-dollar election campaign. The Obama 2008 campaign was known for its social media savvy and their ability... Read More
